The rebrand and complete brand overhaul for Nalgene, the classic refillable water bottle company, aims to target both traditional outdoorsy individuals and younger individuals seeking self-expression through the items they own. The new branding focuses on personalization, customization, and strengthening customer loyalty. The redesigned logo fuses iconic elements of the Nalgene bottle, water droplets, the letter N, and the infinity symbol, representing the brand's commitment to reducing plastic waste. The graphic styles combine realistic and minimal 3D graphics to attract both younger and older audiences. The brand introduces a new program called "Make It Yours" for full bottle customization and a standalone app called "Make It Yours Underground" for collaborating with brands to create unique collabs. The rebrand encompasses various elements, including packaging, stickers, print ads, posters, a revamped website, and engaging social media video ads. Overall, the rebrand positions Nalgene as a modern, sustainable, and personalized choice in the saturated water bottle market.