Keeby, the mechanical keyboard company, tackles the overwhelming complexity and high prices associated with mechanical keyboards by providing a tiered service that guides both beginners and enthusiasts through their keyboard journey. The brand emphasizes quality, accessibility, community, and fun, appealing to teens and young professionals interested in arts, culture, and technology. The user experience offers an intuitive website where customers can design custom keyboards with visual simulations at each step. The exciting unboxing experience, complete with personalized notes and QR codes, further strengthens the brand's relationship with customers. Artist collaborations enhance engagement, solidifying Keeby's position in the market and making mechanical keyboards more accessible and enjoyable for all.