The campaign initiates with targeted social media outreach, captivating female and gender-expansive individuals already interested in dance music with trendy graphics and animations. This step introduces Femme House and its offerings to pique the audience's curiosity.
The website receives an update, ensuring easy access to comprehensive information for users. The goal is to encourage sign-ups and engagement during the same site visit, fostering interest in becoming part of the Femme House community.
To boost attendance and excitement, Femme House sends out a small notebook to RSVP participants. This tactic builds anticipation and helps ensure that participants follow through and attend the sessions they signed up for.
The campaign focuses on community building through a Discord platform. The anonymous nature of Discord provides a safe space for users to connect, learn, share, and feel a sense of belonging within the Femme House community.
Participants who engage in Femme House events are eligible to receive a custom USB drive necklace fashioned in the shape of the Femme House logo. This exclusive item fosters community pride, strengthening the sense of belonging and encouraging word-of-mouth promotion through social media.
Throughout the project, the original Femme House branding, including colors and logos, remains consistent. However, the visual graphic styles incorporate typefaces related to the core message, along with 3D renders of dance music-related items such as headphones, CDJs, laptops, and speakers. This design approach reinforces the idea that anyone, regardless of gender, can create and participate in dance music.
By combining powerful messaging, inclusive visuals, and strategic steps, the graphic design campaign effectively promotes Femme House's mission of empowerment and diversification within the music industry, attracting and engaging a broader audience while celebrating the passion for dance music among all individuals.