PORTAL

PRODUCT DESIGN, BRANDING, PITCH COMPETITION

In a dynamic pitch competition, I conceived, developed, and presented an innovative product called "Portal" to a panel of influential "investors" from the Columbus chapter of the American Advertising Federation. Portal, a digital picture frame, seamlessly intertwines technology with daily life, enhancing the music experience for users. By seamlessly integrating with Spotify, Portal offers sophisticated music analysis, personalized recommendations, and real-time visualization. The competition called for a comprehensive approach, involving market research, audience identification, and persuasive presentation skills. The success of the pitch was underscored by winning the competition, securing investment "votes" from the panel and affirming Portal's potential to captivate both users and the market alike.