In collaboration with the Huntington Bank's UX/UI team, our project entailed innovative brainstorming and concept creation for novel widgets intended for their banking app. Guided by Huntington Bank's brand guidelines and extensive user studies, our approach was to craft widgets tailored to specific target demographics. Through this  partnership, we aimed to introduce engaging and user-centric features that seamlessly integrate into the banking app, enhancing its functionality and appeal to diverse user groups.