AUSTRALIA BOARD OF TOURISM

BRANDING, EDITORIAL

The rebranding initiative for the Australia Office of Tourism involved a holistic transformation of their brand identity, strategically tailored for a young adult target audience. The project encompassed diverse components, including a newly designed logo, impactful business cards, comprehensive brand guidelines, and an extensive 65-page print-ready factbook. Employing a cohesive design language, neon pink emerged as a vibrant thread woven through all deliverables, complemented by trendy design elements such as halftone prints, paper tears, and dynamic photography. Expertise across various design tools was essential, with InDesign for layouts, Illustrator for logo creation, Photoshop for image manipulation, and Dimension for crafting custom mockups. This comprehensive rebrand not only revitalized the Australia Office of Tourism's visual identity but also positioned it to resonate powerfully with its target audience while showcasing the nation's allure in a fresh and captivating manner.